Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Monday Apr 25, 2022
The One with the WalkMe VP
Monday Apr 25, 2022
Monday Apr 25, 2022
Billy Biggs, Vice President of Public Sector at WalkMe joins the show to discuss his views on the state of the customer and employee experience landscapes in government. We also talk about how the pandemic has impacted procurement in the public sector, he illustrates the importance of data for CX strategy, and his thoughts on hiring as we navigate what some are calling the “Great Resignation.”
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