Suzette Kent, Former CIO for the United States Government joins the show to discuss her legacy and some of the things she wants to see accomplished with her successor. We also talk some technologies she sees becoming mainstream soon, her love of all things LSU sports, and her advice for the next Federal CIO.
Tom Mahoney, head of marketing at DLT Solutions, joins the show to discuss their latest acquisition and what it means to the business. We also talk about ways for marketers to further their careers by adding value in non-traditional places and lessons learned in our new digitally-focused normal.
Lou Anne Brossman, Founder and CEO of Government Marketing University joins the show to answer questions that listeners have submitted including ways to shift into virtual conferences and how to overcome revenue deficits. She also discusses the GAIN 2020 Conference and other programs from GMarkU.
Allan Rubin, the Chief Marketing Officer at ORock Technologies joins the show to discuss how to develop a channel marketing focus into your next fiscal year strategy. We also talk about how his career evolved from sales into marketing and how that has positively impacted how he approaches his relationships with business development executives.
Dave Berke from Echelon Front joins the show to share his experience with the OODA loop, the science and art of this process, and how this applies in marketing, sales, and leadership. We also discuss his time at TOP GUN, what he did to become a USMC aviator, and how pilots are dealing with the potential data paralysis that can come from innovation.
Erica Pyatt, head of government and advocacy at LinkedIn joins the show to discuss how marketers targeting the public sector can get the most out of the platform. We also discuss some of the new tools available to influencers including LinkedIn Live Video and ways to get a streaming program started.
Zach Messler, marketing consultant to B2G & B2B technology companies, joins the show to discuss best practices around positioning your message and understanding your audience. We also discuss why, when it comes to marketing, conventional wisdom is out the window.
Meagan Metzger, the Founder and CEO of Dcode, a company connecting emerging tech and government to bring commercial solutions to critical challenges, joins the show to discuss how marketers and sales can best show value to the government throughout the sales process. We also discuss best ways of leveraging the channel, including working with GSI’s, and why OTA's have become so valuable.
Katie Arrington, Chief Information Security Officer (CISO) for Department of Defense’s Office for Acquisition and Sustainment, and head of the Cybersecurity Maturity Model Certification (CMMC) program, joins the show to discuss why this program is needed and how companies can prepare for the upcoming changes.
Government marketers need to provide experiences that span the entire customer journey that are nimble, effective, and most importantly, omnichannel. Jeremy Paul from Quadient joins to talk about what’s happening in both digital and non-digital channels, as well as, the feasibility of virtual voting by November’s US presidential election.