Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Monday Aug 28, 2023
Monday Aug 28, 2023
Megan Gallagher, Head of State and Local Government at WalkMe joins the show to discuss how the emphasis on CX at the Federal level has influenced State and Local governments to become more intentional about experience. We also talk about the importance of change management during the implementation process to support adoption, why data must be a tool that is used in that process, and why governments should be focusing internally on their employees to create better CX for their constituents.
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