Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Friday Feb 24, 2023
The One with the US Navy CTO
Friday Feb 24, 2023
Friday Feb 24, 2023
Don Yeske, the Chief Technology Officer for the United States Navy joins the show to deepdive into the Capstone Design Concept for Information Superiority set by CIO Aaron Weis and his vision for alignment to the strategy. We also talk about his time in Afghanistan and what it taught him, why user experience is so important within the defense department, and how the show “Welcome to Wrexham” relates to digital transformation in government.
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