Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Thursday Jun 29, 2023
Thursday Jun 29, 2023
Anson Dorrance, the Head Women’s Soccer Coach at the University of North Carolina and former United States National Team Coach, joins the show to discuss how he implemented a data-driven culture of competition and teamwork and why he feels it has made his teams so successful. We also talk about how good leaders can push individuals to find their inner greatness, ways he manages to reinvent himself and motivate his team at the beginning of every season, and what has shaped him throughout his life that has gotten him to where he is today.
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