Welcome to The Government Huddle with Brian Chidester, a new podcast from Government Marketing University. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Tuesday Oct 04, 2022
Tuesday Oct 04, 2022
Alex Bornyakov, Deputy Minister of Digital Transformation of Ukraine and the Head of the Diia City project joins the show to discuss why their digital efforts have been key to helping combat Russian aggression and how their focus has evolved from before the Russian invasion to the present. We also talk about what it is like to live in Ukraine on a day-to-day basis, their success in partnering with the private sector so rapidly and lessons learned that can help other governments, why cryptocurrency has been so vital to their strategy, and how they see blockchain becoming a mainstream government technology.
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