Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Wednesday Jun 10, 2020
The One with the Top Gun Aviator
Wednesday Jun 10, 2020
Wednesday Jun 10, 2020
Dave Berke from Echelon Front joins the show to share his experience with the OODA loop, the science and art of this process, and how this applies in marketing, sales, and leadership. We also discuss his time at TOP GUN, what he did to become a USMC aviator, and how pilots are dealing with the potential data paralysis that can come from innovation.
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