Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Monday Jul 26, 2021
The One with the Strategic Communications Group CEO
Monday Jul 26, 2021
Monday Jul 26, 2021
Marc Hausman, CEO of Strategic Communications Group joins the show to discuss some of the key pillars of thought leadership campaigns when targeting government buyers that are more “enlightened” than ever before. We also explore some of the ways to deploy successful agency based marketing campaigns to the public sector, the best types of assets marketers should be prioritizing right now, and what marketers can expect in the coming 12 months.
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