Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Wednesday Mar 24, 2021
The One with the Merritt Group Federal SVP
Wednesday Mar 24, 2021
Wednesday Mar 24, 2021
Matt Donovan, Senior Vice President for Government at Merritt Group joins the show to discuss the importance of developing agency-based marketing programs as part of your GTM strategy. We also discuss tactical steps to begin to building your messaging platform, new digital marketing technologies in the market you can take advantage of today, and best practices in delivering strategic value to your sales leaders.
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