Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Friday Aug 05, 2022
The One with the LMI Transformation Leader
Friday Aug 05, 2022
Friday Aug 05, 2022
Bettina Kolleda, the Vice President for Business Transformation at LMI joins the show to discuss the importance of a phased approach to modernization and why it is something government leaders should be looking to do strategically. We also talk about ways to engage the workforce during your modernization journey, why she thinks think human-centered design is becoming more mainstream in government vs just acquire and deploy, and she delivers some advice to agencies looking to scale a successful pilot program into their enterprise ecosystem.
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