Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Thursday Sep 15, 2022
The One with the HUD CX Leader
Thursday Sep 15, 2022
Thursday Sep 15, 2022
Amber Chaudhry, Customer Experience Leader and Strategist at the U.S. Department of Housing and Urban Development & the Co-Founder of Muslim Americans in Public Service (MAPS) joins the show to discuss the need for government to focus on personalizing experiences at scale while still delivering empathy in every touchpoint. We also talk about some of her biggest challenges she has faced on delivering effective CX programs at various agencies and how data and human-centered design is at the heart of the programs she is rolling out at HUD.
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