Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Tuesday Sep 05, 2023
Tuesday Sep 05, 2023
Laura Stanton, the Assistant Commissioner for the Office of Information Technology Category (ITC), in GSA’s Federal Acquisition Service (FAS) joins the show to discuss lessons learned around acquisition and procurement from the pandemic that have been carried into today. We also talk about what parts of the process she wants to change and how the IT Professional Services SIN can help accelerate procurements for the private sector partners working with government.
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