Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Tuesday Jun 14, 2022
The One with the Government of Canada CIO
Tuesday Jun 14, 2022
Tuesday Jun 14, 2022
Catherine Luelo, Chief Information Officer for the Government of Canada joins the show to discuss how she is refreshing Canada’s digital strategy and improving government’s use of data. We also discuss her time as CIO at Air Canada when she navigated arguably the hardest period of time the global commercial aviation industry has ever faced with the pandemic, the risks and rewards of digital transformation, and the push to establish single digital identities for Canadians in support of their citizen experience priorities.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.