Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Thursday Apr 23, 2020
The One with the Government DX IDC Analyst
Thursday Apr 23, 2020
Thursday Apr 23, 2020
The Covid-19 pandemic has showcased the value of IT and digital transformation and organizations should use this time to accelerate the transition. Global government digital transformation expert and IDC analyst, Adelaide O’Brien joins to discuss how governments are responding to the challenges being faced right now, and the key areas and technologies they will be looking to procure.
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