Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Thursday Jun 02, 2022
The One with the Genesys CX Strategist
Thursday Jun 02, 2022
Thursday Jun 02, 2022
Dr. Natalie Petouhoff, Customer and Employee Experience Strategist at Genesys & WSJ Best Selling Co-Author of “Empathy in Action” joins the show to discuss how government organizations can personalize experiences at scale while still delivering empathy in every touchpoint through technology. We also introduce the concept of Experience as a Service (EaaS) and how it will disrupt the new normal, ways that the concepts in her book relate to the recent executive order including human-centered design, and the legacy she hopes to leave on CX with this book.
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