Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Tuesday Apr 14, 2020
The One with the Forrester CX Analyst
Tuesday Apr 14, 2020
Tuesday Apr 14, 2020
Overlapping with digital transformation projects, governments agencies are increasingly focusing on customer experience as they seek to improve citizen satisfaction, efficiency, and mission-effectiveness. But with the onset of the COVID-19 pandemic, things are going to change and marketers need to be ready. Rick Parrish, Vice President and Principal Analyst from Forrester joins the show to discuss current trends marketers should know about to adapt to the market now, and in response to COVID-19.
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