Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Thursday Sep 28, 2023
The One with the Former Deputy Federal CIO
Thursday Sep 28, 2023
Thursday Sep 28, 2023
Maria Roat, former U.S. Deputy Federal CIO and CIO for the Small Business Administration, joins the show to dive into her military and civilian career in government and some of the lessons she has learned about people and transformation. We also discuss the evolution of the FedRAMP program, her role in creating government wide collaboration across agency C-suite leaders, and why collaboration is so important between CIOs and CTOs.
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