Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Monday Mar 27, 2023
The One with the DoD UX/CX Experts
Monday Mar 27, 2023
Monday Mar 27, 2023
Colt Whittall, Chief Experience Officer for the United States Air Forces joins the show to discuss the importance of UX and CX in the military and how he is leveraging a data-driven model to drive change. Nate Aiken and Maryann Monroe, senior experience leaders at Maximus also join the conversation to discuss best practices around implementation and how to make these vital programs sustainable for the future.
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