Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Monday Nov 27, 2023
The One with the CX Innovation Strategist
Monday Nov 27, 2023
Monday Nov 27, 2023
Charlotte S. Lee, the Industry Advisory Chair for Customer Experience at ACT-IAC and Strategic Lead for CX & Innovation at Granicus joins the show to discuss what type of mindshare she believes there is in government around CX and the growth that was catalyzed by the executive order around experience. We also talk about where the CX executive order fell short, some predictions for 2024 around experiences in government and tips for government leaders on how they can improve the service delivery today.
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