Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Monday Oct 12, 2020
The One with the Contegix CMO
Monday Oct 12, 2020
Monday Oct 12, 2020
Elizabeth Clor, Chief Marketing Officer at Contegix joins the show to discuss how her organization pivoted in the midst of the pandemic, strategies for dealing with digital fatigue, and the value of customer persona research. We also explore how running marathons has positively impacted her career.
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