Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Friday Jul 28, 2023
Friday Jul 28, 2023
Jennifer Pahlka, the former Deputy CTO of the United States, founder of Code for America & author of “Recoding America: Why Government Is Failing in the Digital Age and How We Can Do Better” joins the show to discuss why governments at all levels produce poor quality online services in the United States, that become quickly antiquated & cost of fortune. We also talk about how industrial-era culture limits government's ability to handle the challenges of the 2020s, the gap between the promise of the digital age and actual results, and she shares lessons from her time addressing governmental failure at the local, state, and federal levels.
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