Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Thursday Feb 11, 2021
The One with the British Columbia Digital Chief
Thursday Feb 11, 2021
Thursday Feb 11, 2021
Jaimie Boyd, Chief Digital Officer for the Government of British Columbia joins the show to discuss the core technology principles that were developed to support the digital transformation evolution of her province. We also discuss the importance of the open data provided by governments around the globe to catalyze innovation and her advice for women in the technology space looking to advance in their fields.
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