Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Monday Nov 06, 2023
The One with the ”Bridgebuilders” Co-Authors
Monday Nov 06, 2023
Monday Nov 06, 2023
William D. Eggers, Executive Director of the Deloitte Center for Government Insights & Donald F. Kettl, Professor Emeritus & former dean of the School of Public Policy at the University of Maryland, and the co-authors of the book “Bridgebuilders: How Government Can Transcend Boundaries to Solve Big Problems” joins the show to discuss their new model for a modern government that they introduce in the book and why the current model no longer works. We also talk about how incentive structures need to change to drive change in the public sector and they elaborate on the key tenets needed to become a “bridge-builder” in their opinion.
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