Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Monday Aug 07, 2023
Monday Aug 07, 2023
Elaine Beeman, Chief Leadership Officer at Accenture Federal joins the show to discuss her thoughts on what she believes are some of the top challenges for her Federal customers and how she is working to address them. We also discuss her responsibilities at Chief Leadership Officer, how she got into a career path that brought her to this position, and what trends are going to move the needle the most in this industry in the next few years.
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