Meagan Metzger, the Founder and CEO of Dcode, a company connecting emerging tech and government to bring commercial solutions to critical challenges, joins the show to discuss how marketers and sales can best show value to the government throughout the sales process. We also discuss best ways of leveraging the channel, including working with GSI’s, and why OTA's have become so valuable.
Katie Arrington, Chief Information Security Officer (CISO) for Department of Defense’s Office for Acquisition and Sustainment, and head of the Cybersecurity Maturity Model Certification (CMMC) program, joins the show to discuss why this program is needed and how companies can prepare for the upcoming changes.
Government marketers need to provide experiences that span the entire customer journey that are nimble, effective, and most importantly, omnichannel. Jeremy Paul from Quadient joins to talk about what’s happening in both digital and non-digital channels, as well as, the feasibility of virtual voting by November’s US presidential election.
Government CIOs leading digital initiatives are evaluating how COVID-19 will impact their mission, and are looking to fast-track the procurement of technologies that can be agile, flexible, and remote to respond to the crisis. Mark Amtower, nationally known speaker, author, and radio host joins the show to discuss how organizations in the near term can capitalize on this accelerated digital transformation evolution.
Marketers in the post-COVID-19 era will have to rethink what technologies they really need, which ones can help them save money, and which ones can help them transform their businesses that have been altered by this crisis. According to Gartner, marketing technology accounts for 26% of total marketing spend, so optimizing its value has never been more important. David Rewalt from Adobe joins to discuss how this technology can optimize and transform your customer touchpoints now and in the future.
The Covid-19 pandemic has showcased the value of IT and digital transformation and organizations should use this time to accelerate the transition. Global government digital transformation expert and IDC analyst, Adelaide O’Brien joins to discuss how governments are responding to the challenges being faced right now, and the key areas and technologies they will be looking to procure.
Overlapping with digital transformation projects, governments agencies are increasingly focusing on customer experience as they seek to improve citizen satisfaction, efficiency, and mission-effectiveness. But with the onset of the COVID-19 pandemic, things are going to change and marketers need to be ready. Rick Parrish, Vice President and Principal Analyst from Forrester joins the show to discuss current trends marketers should know about to adapt to the market now, and in response to COVID-19.
From federal agencies tapping the cloud to protect vital data in the face of emergencies for COVID-19 response, to the Department of Defense relying on data as a critical differentiator for mission success in the 21st century battlefield, the cloud plays a pivotal role in today’s government evolution. Join us as we discuss all things FedRAMP, including how sales and marketing can support the compliance process, as well as, best practices around selling throughout the roadmap.