Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Friday May 17, 2024
The One with the Royal Commission for AlUla Digital Leader
Friday May 17, 2024
Friday May 17, 2024
Lawrence Eta, Vice President, Digital and Analytics for the Royal Commission for AlUla & Author of “Bridging Worlds: A Journey of Technology, Leadership, and Public Service” joins the show to discuss how his personal and professional journey influenced his new book. We also talk about his strategy to align to Saudi Arabia’s Vision 2030, his thoughts on how technology will be most impactful in government and in society at large, and how he would approach building a digitally-focused city from the ground up.
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