Welcome to The Government Huddle with Brian Chidester, powered by GovExec. My entire career has been dedicated to marketing in the government space. And in the beginning, I never cared about the WHY. I was completely focused on the HOW. It was all about the tactics, the analytics, the ROI… rinse and repeat. Then I decided, I wanted to understand these programs and technologies the same way our customers do. It opened up a whole new world for me. And that is what this show is about – “Aligning the WHY with the HOW” …taking a deep dive on current trends, making bold, educated predictions about the market, learning from expert guests and discovering innovative concepts on how to respond to all of this. So join us as we talk about all the things government marketers need to know about today, tomorrow and beyond.
Episodes
Friday Nov 04, 2022
The One with the USAF Kessel Run Co-Founder
Friday Nov 04, 2022
Friday Nov 04, 2022
Bryon Kroger, Former Co-Founder and COO of the U.S. Air Force’s Kessel Run Program and the Founder and CEO of Rise8 joins the show to discuss why adopting a “think big, start small” strategy to software transformation is so important to success. We also discuss the story behind Project Kessel Run and how it has influenced other software factories across government, his thoughts on driving change at large bureaucracies, and what he believes needs to change for next-generation technologies to get into the warfighter’s hands faster.
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